Executive Vice President Regents Health Resources Nashville, Tennessee
Do you know your primary and secondary service areas? This presentation will provide an actual example of a market assessment. It will show the market, population density, population growth, daytime population, and much more. We will show you tools that you can use to make decisions about what services are needed in which markets. There are many opportunities for market expansion. We will show the existing market share. We will show opportunities for growth in the market using data. We will discuss how to decide if there is an opportunity to build or acquire an imaging center in your market. We will discuss the option of a joint venture with a group in your market. Then we will summarize the next steps if you decide to move forward with this type of project.
Learning Objectives:
Demonstrate the position in the market or service area.
Use data to understand primary and secondary service areas in an example market.
Learn how to focus your growth strategy based on existing market utilization data and services in that area.